2013년 9월 9일 월요일

Ads company; BBH


 Bartle Bogle Hegarty is the international advertising company and they have many branches such as BBH London, BBH Sao paulo, BBH Shanghai, and BBH Los Angeles. They made Levis ads first time and they decided to use their logo which they use in Levis ads. That was black sheep. They used black sheep between many white sheep at ads and they wanted to talk that people who wear Levis can be special like black sheep. Making something different and special ads is the reason why they use black sheep as their logo.

 I watched ads which was made by BBH London. They are managing many company's ads. Actually, I had no chance to see American ads because there are so many ads in Korean TV. However, I found ads I saw America and Korea. That ad is about Mentos. Mentos is the company that make some cool candy. Commonly, ads company just try to introduce client's products. In other words, ads company has limit of making ads. However, BBH London made something cool ads that people can't expect. Their ad doesn't introduce just client's products. They made an ad which has short story and it can attract consumers and people who watch ad. You can sympathize with ads' story and it also make you laugh.

 Nowdays, there are so many ads on TV and people don't pay attention to ads. The ads which can attract people only impress product's name or company to people. In that sense, the ads which contain story is very effective and I like BBH London's methods of making ads.

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  1. A good start but you need to keep up with the weekly topics or risk failing the assignment.

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