Brand culture in our life

 Brand culture is a big part of advertisement market. Brand name or logo represent company's image and products. If consumer should choose one product between same two product, consumers usually decide to buy their product by watching brand. Because of this reason, company makes their brand name or logo very carefully. Also, brand name usually contains company's aim or goal which company wants to intends. For example, the origin of NIKE is the Goddess of victory. It means if you use Nike's equipment, you can win in sports game.

 Brand logo has special meaning which company wants to intend. However, there is more important thing than intending company's aim or goal in brand logo. Brand logo should be easy to remember because company isn't able to mark their brand name in their products. Moreover, brand logo can be a part of design in product. For instance, Louis Vuitton made their logo by using L and V. They usually use that logo in bags or clothes. As you see, brand logo is very important.

In other words, brand culture is the most important part in advertisement market and it's the reason wy company invest a lot of money in making their brand name or brand logo.