2013년 9월 22일 일요일

The hidden meaning in ads

There are many types of ads and they have special and hidden meaning. Almost people know products by ads. In fact, it is very important to make a impressive ads to advertiser. Advertiser should attract people in few seconds and to do that, they should make creative and interesting ads. Here are some examples and let's talk about hidden meaning in ads.



In this picture, three men are hunting. They look hunter and they are holding gun in their hand and wearing hunter's clothes. There are some cloud on the sky and men are standing on the riverside. This picture is hunting scene we can usually see on the movie or tv program. However, if we see this picture little carefully, we can find some weird things. The bird is hanging on the third man's gun. Actually, that is a vacuum cleaner. The third man is holding vacuum cleaner and the bird is hanging on the vacuum cleaner's hole. That means vacuum cleaner's power is so strong and we can hunt the bird by using vacuum cleaner. In other words, if we use that vacuum cleaner, we can clean up our room so perfectly. People are going to think that vacuum cleaner will suck in dust well. This ads wants to talk their vacuum cleaner's excellent performance.



It's the outdoor advertisements. In the billboard, there is only yellow tape. And also, yellow tapes are attached on each angular point. If we saw the billboard which includes only yellow tape, we don't know the actual meaning. However, ads maker gave a hidden message by attaching yellow tapes on each angular point. Naturally, that outdoor billboard isn't attached by using tapes. However, advertiser emphasized that yellow tape can be used attaching billboard on the building. That means yellow tape has the strong adhesive strength. That billboard could be a very impressive ads to people.


If you didn't watch this video, I highly recommend to watch this video. This advertisement is showing the woman who is challenging non-blinking world record. She didn't blink when she was washing her face, cooking, sneezing, and being hit the ball. All people was expected her world record. However, when she eat the chocolate with no definite idea, she blinked so naturally! She was impressed chocolate's taste. It couldn't be controlled. Everyone who watched her was so surprised, but she didn't know that truth after eating all chocolate. She was so surprised, too because she didn't recognize that she blinked. I also didn't know this ad is about chocolate before watching the end of ad. This ad means that chocolate taste is so nice and we could forget everything when we eat chocolate. It will give a laugh and strong impression to people.

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