Do You Know The Facts?

Nowadays, many company starts to advertise their products by using digital technologies. And also, a campaign for protecting our environment is advertised by using digital technologies. The reason why company starts to advertise their products or campaign is that many people are using smart phone and computer. People send an email each other instead of sending mail. Also, they usually read news by using their smart phone instead of reading real newspaper. Likewise, people's life pattern is now changing quickly, and company should change their advertising methods.

In the past, most of environmental campaigns were advertised in newspaper because many people read newspaper at that time. However, as time passes, people start to use smart phone and do everything by using smart phone. For this reason, advertising methods changed and many company decided to use digital technologies in advertising. I found the environmental campaign related with present time situation. Before I watch this environmental campaign, I thought using computer or smart phone instead of printing paper is better for our environment, but it wasn't. Let's think about this facts after watching this video.

This video tells us that using paper is better than using computer. Besides, sending a mail is good for our environment instead of sending email. Can you understand these facts? Of course, I didn't understand. However, according to this video, using computer and sending or receiving email are not good for our environment because when we send an email to another person or receive an spam email from other people, it can produce the same green house gas emissions as using 2 billion gallons of gas. This environmental campaign's purpose is using paper instead of using computer.

By the way, why did they make this environmental campaign as a video? They told us using paper is good for our environment. It's a little bit ironic situation. Although they recommend to use paper, they made a video. The reason why they made this environmental campaign as a video is if this video is started to spread on social network such as facebook or twitter, many people can watch this campaign very easily and it will be more effective than advertising on newspaper. Actually, this video was played on youtube, and many people watched this video. If they make this campaign on the newspaper or magazine, people couldn't read carefully because paper ads can be boring. Also, uploading on the internet doesn't cost a lot. It means company can get huge effectiveness of advertising with a low cost. Advertisements or environmental campaign which uses digital technologies will be increase and it won't change for a long time.