Harley-davidson

Nowadays, many people have mobile phone, and this circumstance cause people can make their own community very easily. Brand community is also a kind of community that people who use same products share their opinion or information, communicate and hang out each other. For example, Harley davidson is the typical company which has big brand community. People who have harley davidson bike share information about bike, and drive a motorcycle together. And also, people recommend harley davidson motorcycle to their friends or acquaintances. Their brand community is so wide, and harley davidson don't have to advertise too much like other company because their brand community is the best way to advertise their motorcycle. Harley davidson company already know about this fact and they started to support brand community actively. People who are in harley davidson's brand community are supported by company. Company can reduce advertising expense and customer can be supported by company. It is very effective way to both company and customer.

People who ride harley davidson motorcycle usually feel sense of belonging, and this feeling cause that people are attracted to company. People who start to ride harley davidson motorcycle can meet many kinds of people, and have royalty in brand community when they ride motorcycle together such as Posse ride. This feeling makes people to think they are riding special motorcycle, and people who ride harley davidson motorcycle will think that they are getting a special treatment from company. Other people who don't ride harley davidson motorcycle make to want to join that community. This strategy can make people to think that harley davidson is very high quality brand. Supporting customer and brand community is a good way to make high-class brand.

Harley davidson should get more involved in the ride because if they stop to manage their customer and involve in the ride, customer will think that harley davidson is no more special brand to me, and it's not different with other company. Managing and supporting customer is very important part in advertising. The reason why company can reduce advertising expense is making people to think they are getting a special treatment. And also, supporting riding is very important to harley davidson company because gathering and riding many people at once is the best way to advertise their motorcycle. Harley davidson shouldn't stop supporting customer's ride.


In my opinion, harley davidson can give some special parts of motorcycle to people who ride harley davidson motorcycle for a long time. This event also make customer to think they are getting special treatment from company. Also, people who get special part of motorcycle will be attracted more than the past in company, and they will not change their motorcycle to another company's motorcycle. People who couldn't get special parts will ride harley davidson's motorcycle to get special parts. And also, company can give special clothes which normal people cannot buy in store to customer. Harley davidson company should make people to feel a sense of belonging. If company keep managing and supporting their customer, it will be a best way to advertise their brand.