Growth direction of advertising

 

 

 

In the past, advertisements were published in the newspaper and advertisement flyer. However, as time went on, many advertising methods were created and advertising methods were developed with electronic device such as computer or smartphone. Nowadays, most common advertising method is making video and playing on television because every home has their own television and many people watch television every day. By the way, another advertising method is being developed because of computer and smartphone. For instance, most people have smartphone these days, and they handle their task by using smartphone. Likewise, smartphone is the most important part in our life. And also, advertising methods are changing according to smartphone. Let’s talk about new advertising methods.

First of all, I’m going to talk about internet advertisements. We cannot handle our task without computer these days, and the biggest reason why we use computer is internet. On the internet, we can send an email to friends, and find some information that we need. Have you ever seen advertisements on the internet? You can see advertisements on the internet website. It is called banner. It is common method of advertising on the internet. Advertising company should pay for the advertisements to company which manages website and advertisements are posted on the website. People who use this website will see that advertisement unconsciously. However, these advertisements’ ripple effect is very huge. People are affected by these advertisements in spite of themselves. This is the reason why company pay for the advertisements which are posted on the website.

And also, advertisement which is using smartphone is also effective way to advertise products. Of course, we can see banner on the smartphone like computer. However, there are other advertising methods which are used only in smartphone. When you set up some application in your phone, your frequency of using that application is not low. Advertising company aimed that frequency of using application. When you execute application, you will watch advertisements which are contained on application every time. Company which makes application gets money from advertising company, and that’s why free application exists. It is the most effective way to advertise by using smartphone because people who use smartphone are always use various applications. Some company gives accumulated money to people who use their application or watch their advertisements by smartphone.

 

In other words, advertising methods are changing over time. Naturally, advertisements which use smartphone or internet should research consumer’s behavior or trend of these days. For example, advertisements which are targeted at man can be posted on application which is used for man. Advertising on smartphone or internet looks simple, but it’s very difficult method. Advertisements on smartphone and internet should attract people at once and moment. If not, people will just ignore that advertisement. Advertising on smartphone or internet is the result of combining modern technology and all methods of advertising. Advertising methods will be changed with developing technology.