The hidden meaning in ads

There are many types of ads and they have special and hidden meaning. Almost people know products by ads. In fact, it is very important to make a impressive ads to advertiser. Advertiser should attract people in few seconds and to do that, they should make creative and interesting ads. Here are some examples and let's talk about hidden meaning in ads.



In this picture, three men are hunting. They look hunter and they are holding gun in their hand and wearing hunter's clothes. There are some cloud on the sky and men are standing on the riverside. This picture is hunting scene we can usually see on the movie or tv program. However, if we see this picture little carefully, we can find some weird things. The bird is hanging on the third man's gun. Actually, that is a vacuum cleaner. The third man is holding vacuum cleaner and the bird is hanging on the vacuum cleaner's hole. That means vacuum cleaner's power is so strong and we can hunt the bird by using vacuum cleaner. In other words, if we use that vacuum cleaner, we can clean up our room so perfectly. People are going to think that vacuum cleaner will suck in dust well. This ads wants to talk their vacuum cleaner's excellent performance.



It's the outdoor advertisements. In the billboard, there is only yellow tape. And also, yellow tapes are attached on each angular point. If we saw the billboard which includes only yellow tape, we don't know the actual meaning. However, ads maker gave a hidden message by attaching yellow tapes on each angular point. Naturally, that outdoor billboard isn't attached by using tapes. However, advertiser emphasized that yellow tape can be used attaching billboard on the building. That means yellow tape has the strong adhesive strength. That billboard could be a very impressive ads to people.

If you didn't watch this video, I highly recommend to watch this video. This advertisement is showing the woman who is challenging non-blinking world record. She didn't blink when she was washing her face, cooking, sneezing, and being hit the ball. All people was expected her world record. However, when she eat the chocolate with no definite idea, she blinked so naturally! She was impressed chocolate's taste. It couldn't be controlled. Everyone who watched her was so surprised, but she didn't know that truth after eating all chocolate. She was so surprised, too because she didn't recognize that she blinked. I also didn't know this ad is about chocolate before watching the end of ad. This ad means that chocolate taste is so nice and we could forget everything when we eat chocolate. It will give a laugh and strong impression to people.

Ads company; BBH

 Bartle Bogle Hegarty is the international advertising company and they have many branches such as BBH London, BBH Sao paulo, BBH Shanghai, and BBH Los Angeles. They made Levis ads first time and they decided to use their logo which they use in Levis ads. That was black sheep. They used black sheep between many white sheep at ads and they wanted to talk that people who wear Levis can be special like black sheep. Making something different and special ads is the reason why they use black sheep as their logo.

 I watched ads which was made by BBH London. They are managing many company's ads. Actually, I had no chance to see American ads because there are so many ads in Korean TV. However, I found ads I saw America and Korea. That ad is about Mentos. Mentos is the company that make some cool candy. Commonly, ads company just try to introduce client's products. In other words, ads company has limit of making ads. However, BBH London made something cool ads that people can't expect. Their ad doesn't introduce just client's products. They made an ad which has short story and it can attract consumers and people who watch ad. You can sympathize with ads' story and it also make you laugh.

 Nowdays, there are so many ads on TV and people don't pay attention to ads. The ads which can attract people only impress product's name or company to people. In that sense, the ads which contain story is very effective and I like BBH London's methods of making ads.

Brand culture in our life

 Brand culture is a big part of advertisement market. Brand name or logo represent company's image and products. If consumer should choose one product between same two product, consumers usually decide to buy their product by watching brand. Because of this reason, company makes their brand name or logo very carefully. Also, brand name usually contains company's aim or goal which company wants to intends. For example, the origin of NIKE is the Goddess of victory. It means if you use Nike's equipment, you can win in sports game.

 Brand logo has special meaning which company wants to intend. However, there is more important thing than intending company's aim or goal in brand logo. Brand logo should be easy to remember because company isn't able to mark their brand name in their products. Moreover, brand logo can be a part of design in product. For instance, Louis Vuitton made their logo by using L and V. They usually use that logo in bags or clothes. As you see, brand logo is very important.

In other words, brand culture is the most important part in advertisement market and it's the reason wy company invest a lot of money in making their brand name or brand logo.

Advertising

I'm interested in advertising which includes sports. It makes me feel exciting. Especially, I like NIKE advertisement because I can watch many sports star. I like soccer and I can watch soccer playing in advertisement. The best part in NIKE advertisement which I saw was many soccer players try to steal special ball. However, they didn't use special equipments. They just used only ball and their skills. That advertisement made me exciting. I just wanted to try like them. It was really good.


Like this, these kind of methods which show celebrities in ads make people to focus on ads. People usaully watch ads without thinking. However, if ads have story or celebrities, it can be affected differently to people. People want to know what celebrities do in ads. Also, if ads have the story, it is very effective method which attracts people to ads. Drawing people's attention of products is important. However, making people to watch ads is more important. There are a lot of methods in advertising. I think each person has different interest and company needs various methods in ads.